Fortnite is now unanimously recognized as an unprecedented videogame phenomenon. Once the boundaries of the videogame market have been overcome, the title has become almost a real phenomenon. But how does it work with respect to PUBG and more recent Apex Legends ?
Talkwalker Actor who is responsible for monitoring and evaluating the impact of a specific brand , recently published an interesting Report related to the Battle Royale . Numerous data analyzed, from which emerges a rather interesting image of the three games.
From what reported, it seems that Fortnite Battle Royale, in terms of mentions on Social Media has experienced a trend of degrowth during the last year, however, presenting some attention peaks in concomitance with particular events, including, for example, the in-game concert of Marshmello. Despite this, Fortnite maintains a leading position in relation to the direct "competitors", PUBG and Apex Legends. The latter, in particular, despite a considerable spike of attention on social media at the time of launch, has so far failed to outdo Fortnite.
Also interested are some considerations regarding the identity of the players three Battle Royale. Indeed, a rather precise statistical picture emerges from the proposed data. The users of Fortnite and Apex Legends would in fact be constituted for 2/3 by male players, with a younger user for the first and more mature for the second. On the other hand, the composition of the users of PUBG which would host a 45% of players, was more balanced. In terms of age, the Game would attract players between the ages of 18 and 25 for 44%, and the 41 & players between the ages of 26 and 34.