During the investor conference that highlighted the excellent sales of Red Dead Redemption 2 and the enduring commercial success of GTA 5, Take-Two CEO Strauss Zelnick addressed the thorny issue of Loot Boxes and offered the point of view of the American videogame giant on the subject.
"The prize funds are a perfectly reasonable mechanic" began Zelnick before reporting to Take-Two shareholders that the company, in any case, uses to a limited extent of this instrument and will continue to take this attitude in the future because the Loot Boxes "represented less than 3% of our total net revenue over the past fiscal year, so it is not material for us ".
The managing director of Take Two then wanted to emphasize that " there was a bit of noise on this issue, particularly at the int ernazionale. As I said, we think that it is a perfectly reasonable mechanism but that it nevertheless constitutes a very small part of our activity ".
The enormous media echo aroused by the question of prize funds with random loot prompted a US Senator to put forward a federal law proposal to ban microtransactions and lootboxes to underage gamers, while in the UK, a government commission decided to equate Loot Boxes with gambling.